Organizations aren't built for speed.
They're often built around independent department goals and leader personalities. When each has different views of what their customer values, high-achieving individuals can actually generate poor results together. RACERS Model brings market-facing teams into alignment and gives Marketing, Sales, and Client Success a shared vision and action plan for building campaigns across the customer lifecycle. And It aligns everyone around a single lens of their customer as a forcing function :)
Ready to re-imagine go-to-market planning? Our PREP Course guides teams through 3 workouts on how to speak their market's language. It's great for founders and new executive teams. Our RACERS Course then establishes 6 steps for crafting a unified set of messages and campaigns pre-sale to post-sale. It's perfect for Marketing, Sales, and CS managers and ICs to build their plans and goals around!
